The owner or tenant taking possession of a finished space judges the building partly on what they walk into. A space that looks ready, smells clean, and feels operational on day one builds confidence in the GC's work. A space that doesn't, even with no fault of the GC, attaches to the GC's reputation anyway.
The vendor the GC introduces becomes part of how the client experiences the building going forward. A vendor that delivers reliably reinforces the GC's recommendation every month. A vendor that fails reflects on the GC's judgment in the introduction, regardless of contractual separation.
A GC running multiple projects per year has a recurring portfolio of completed handovers, each with a client who needs janitorial. The vendor the GC introduces across that portfolio either becomes a partner economic over time or stays a one-time courtesy that compounds nothing.
Without a written partner agreement, the GC's role in the introduction quietly disappears. The vendor expands into the relationship, the GC stops being copied, and the next introduction stops happening. The economics of the partnership either live in writing or they don't exist.
ANVIL's first cycle is typically a full interior janitorial reset on the day the client takes possession, framed as the recurring program's opening cycle. The same dedicated crew runs every subsequent cycle. The client never has a gap between the GC's work being complete and the janitorial program being operational.
Every GC partnership starts with a short written partner agreement covering referral fee percentage, payment timing, account attribution, and credit duration. The agreement is signed before the first introduction. No verbal terms, no implied arrangements, no compensation conversations that depend on who's in the seat six months from now.
Every GC has one named contact at ANVIL across all introduced accounts. The partner lead handles intake, client scoping, proposal turnaround, and escalation. The GC is never re-routed to a sales queue, never has to re-introduce themselves on the next project, and never deals with an account-management rotation.
Referral fee percentage, payment timing, account attribution rules, and credit duration documented in a short written partner agreement signed at the start of the relationship. Standard terms available on request. Custom terms negotiated where the deal economics warrant.
Clients introduced by a GC are credited to that GC for the duration of the partner agreement. ANVIL does not solicit the GC's other clients, expand the relationship without the GC's involvement, or pursue cross-sell into the GC's book without an introduction.
Every GC partnership has a single named contact at ANVIL, the partner lead, who handles all intake, client scoping, proposal, and escalation. The contact does not rotate.
ANVIL responds to a GC-referred handover within one business day and confirms the pre-occupancy reset date with the client. Tight handover timelines get expedited turnaround confirmed in writing at intake.
$2MM general liability and full workers' compensation. COIs delivered within 48 hours of request, with the GC, the owner, the tenant, or any combination named as additional insured. COIs go to the GC first and the GC controls onward distribution.
Every active GC partner receives a quarterly summary covering introductions made, accounts that became recurring, service delivery status, issues flagged and resolved, and outstanding referral fee accruals. Reporting cadence can be adjusted on request.
A GC's introduction is a recommendation that has to keep paying off long after the project closes. We treat every handover as the start of a recurring relationship, with the same dedicated crew, the same partner lead, and the same standard month after month.
Short written partner agreement signed at the start of the relationship covering referral economics, attribution, and credit duration. GC is introduced to their named partner lead at ANVIL. No further intake friction on subsequent introductions.
For each GC-introduced project, the partner lead handles intake within one business day, scopes the space with the GC's client, and confirms the pre-occupancy reset date. The GC is copied or routed-through on client communication per their preference.
Once the account closes, the GC stays informed but stays out of the operational loop unless they want in. Service issues, COI updates, scope changes, and renewal conversations route through the partner lead, with the GC copied at the cadence they choose.
Every active GC partner receives a quarterly summary covering introductions made, accounts that became recurring, service delivery status, and outstanding referral fee accruals. Fee payments settle per the partner agreement terms.
A general contractor's introduction to a finished project's owner or tenant is the highest-trust transaction in the GC's client relationship. The GC is putting their name on a vendor the client has never worked with, before the first invoice, before the first month of service. That trust either compounds into a recurring partnership or evaporates at the next handover.
We built ANVIL to serve GC partnerships where the introduction has to land cleanly, the recurring service has to hold across months and years, the client relationship has to stay with the GC, and the partner lead has to be the same person from one project to the next. General contractor handovers are one of the clearest tests of whether a vendor can build a recurring partnership instead of executing a one-time courtesy.
We respond to every partner inquiry within one business day. No newsletter signups, no sales sequences without your invitation.